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Audi Privacy Policy

Last Updated:January 14, 2016

It is our sincere hope at Audi Canada that what is now apurely digital relationship will evolve into a more personal one. Arelationship built on trust. Our policy on privacy is simple and unwavering.
Should you have other questions or concerns about this privacypolicy, please email us

Our Commitment to Privacy

Your privacy is important to us. To betterprotect your privacy we provide this Privacy Policy, which explains ourinformation practices and the choices you can make about the way yourinformation is collected and used. To make this Privacy Policy easy to find, wemake it available on our homepage and at every point where personallyidentifiable data may be requested on[JC1]

The Information We Collect

This Privacy Policy applies to allinformation collected by Audi Canada. We may collect your personal information atdifferent times, including on this website, at special events, through customersurveys, and through our Customer Relations department.

The types of personal information collectedmay include:

  • Name
  • Address
  • E-mail address
  • Mailing address
  • Phone number
  • Purchase preferences

When you: (i) purchase your vehicle from anauthorized dealer; or (ii) finance your purchase or lease a vehicle through VWCredit Canada, Inc. d/b/a Audi Finance (“Audi Finance”), we will collectinformation from the dealer and/or Audi Finance regarding your purchase for ourowner database, including for warranty and product campaign –updating purposesand to include you in customer service surveys. Your purchase, finance andlease transactions will be subject to additional terms regarding your personalinformation provided in connection with such transactions, and its use by us, AudiFinance and our dealers.

How We Use Information

We use the personal information you providefor the purposes that we identify when we ask you to provide the information,including the following:

  1. Torespond to requests for products, information or services;
  2. Tobetter understand your preferences and needs and to improve our products andservices;
  3. Toadminister your vehicle warranty, purchase, lease or financing;
  4. Formarket research purposes;
  5. Toprovide you with information about your vehicle (including product campaigns);and
  6. Toinclude you in advertising and marketing campaigns, including serving targetedads.

We may use non-identifying and aggregateinformation derived from your personal information to better understand ourcustomers’ purchase and product/service preferences, through statisticalanalyses and studies.

Personal information may be collected, used,or disclosed without the knowledge or consent of the individual in certaincircumstances, as permitted or required by law. These circumstances includepersonal information which is subject to solicitor-client privilege or is publiclyavailable, where collection or use is clearly in the interests of theindividual and consent cannot be obtained in a timely way, to investigate abreach of an agreement or a contravention of a law, to act in response to anemergency that threatens the life, health or security of an individual, fordebt collection, or to comply with a subpoena, warrant or court order.

When your personal information is no longerrequired to fulfill the purpose for which it was collected, it will bedestroyed, erased, or made anonymous, provided there are no legal requirementsfor its continued retention. Our systematic practices for information andrecords retention and destruction apply to personal information.

How we Share Your Personal Information

For the purposes outlined above, we may shareyour personal information with Audi Finance and with our authorizeddealers. Unless you request us not to doso, you agree that we may use and disclose your personal information to AudiFinance and our authorized dealers for the purposes of selectively includingyou in advertising and marketing campaigns related to Audi Canada, Audi Financeor our authorized dealers and their products and services. If you would prefer that we not use yourpersonal information for such advertising or marketing campaigns, pleasecontact us in any of the ways described below under the heading “How to ContactUs”.

Your personal information may be transferredto third party service providers that we use to assist in managing andprocessing your personal information for the purposes identified above. Ourthird party service providers are required to use, maintain and disclose yourpersonal information only in accordance with our instructions to them and onlyon our behalf.

When you purchase a vehicle equipped with atrial subscription to SiriusXM Satellite Radio, we will share your personalinformation with Sirius XM Canada Inc. in order to complete the serviceactivation.

We will never sell your personal informationto any other company, or disclose it to any other entities, except with either,your prior consent, or as may be required or permitted by law.

Location of Your Personal Information

Your personal information may be stored onservers located outside of Canada (including the United States) or transferredoutside of Canada for processing. Please note that the privacy laws in suchjurisdictions differ from Canadian privacy laws and are subject to disclosurepursuant to the laws of those countries, and in some jurisdictions yourpersonal information may be accessed by law enforcement authorities or thecourts.

Your Consent and Electronic Messages

We will only send email, text or otherelectronic messages to you if you have an existing vehicle warranty, otherextended coverage or some other form of existing business relationship with usor have asked for or otherwise expressly agreed to receive emails, texts orother electronic messages from us. Any electronic message that you receive fromus will identify us as the sender, enable you to contact us directly andprovide for a means of unsubscribing from further electronic messages.

A Word on “Cookies”

"Cookies" are small items of datathat some websites either write to your hard drive upon your visit to theirsite(s) or store in the browser. These data files contain information the sitecan use to organize the pages you have visited on a particular website. Some ofour websites may use "cookie" technology to measure site activity andsave site preferences. In this way, we can deliver tailor-made informationsuiting your personal interests upon your next visit to our site(s). Our use of"cookie" technology is, thus, to provide you with a moreindividualized delivery of information and an optimal viewing experience.

Tracking Technologies: Web Beacons/Gifs,Pixels, Page Tags, Script

Web pages, emails and mobile apps may containa small transparent image file or line of code to record how you interact withthem. They are often used in conjunction with web browser cookies (or theunique identifier of your mobile device) and they are used to help us to betteranalyze and improve our services. For example, these technologies may trackwhich web pages you visit or which elements of a page you viewed, when and forhow long, whether you viewed and/or clicked on an advertisement on a site orwhether you opened or clicked on marketing emails sent to you. When corresponding with you via HTML capableemail, we may use "format sensing" technology, which allows pixeltags to let us know whether you received and opened our e-mail.

Advertising and Behavioral Targeting

We may use technology to serve advertisementson our own web sites and within its content as that content is served acrossthe Internet. In addition, we may use third-party ad networks, publishers andother entities to serve advertisements (including via Facebook) and third partyanalytics vendors to evaluate and provide us with information about the use ofour web sites and viewing of our content

Ad network providers, data providers,publishers and other media-related companies, and/or analytics serviceproviders may set and access their own cookies, pixel tags and similar trackingtechnologies on your device’s web browser and they may otherwise collect orhave access to information about you. We and they may target advertisements forproducts and services in which you might be interested based on your visits toboth the Audi web sites and other web sites. We and they may use a variety ofcompanies to serve advertisements.

If you would prefer not to accept cookies,most browsers will allow you to: (i) change your browser settings to notify youwhen you receive a cookie, which lets you choose whether or not to accept it;(ii) disable existing cookies; or (iii) set your browser to automaticallyreject any cookies.

You may also opt-out of network advertisingprograms that track your activities across multiple websites to deliverpersonalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAIOpt-Out Page and the Ad Choices Opt-Out Page.

These websites provide tools that identifymember companies that have cookies on your browser and provides mechanisms toopt-out of those cookies. You will stillreceive other types of advertising from participating companies; however, itwill not be based on your interests. Deleting browser cookies can remove youropt-out preferences, so you should use these tools periodically to ensure thatyour preferences are up-to-date.

Our Commitment To Data Security

Because your privacy is important to us, weuse additional technologies and measures to prevent unauthorized access ordisclosure, maintain data accuracy, and ensure appropriate use of thisinformation.

Personal information will be protected withsafeguards appropriate to the sensitivity of the information. Our employees andcontractors will be made aware of the importance of maintaining theconfidentiality of personal information, and we will exercise care in thedisposal or destruction of personal information to prevent unauthorized partiesfrom gaining access to it. We will safeguard personal information by physicalmeasures (for example, locked filing cabinets and restricted access tooffices), organizational measures (for example, security clearances, continuedemployee training and limiting access on a "need-to-know" basis), andtechnological measures (for example, the use of passwords and encryption).

Your Consent to Our Use of YourInformation

You have the choice of whether or not to giveus your personal information. Your consent may be given expressly or implied,depending on the circumstances. Providing your personal information, whether inperson, by telephone, or on-line, constitutes your consent to the collection,use and disclosure of such personal information by us in accordance with thisPrivacy Policy and with our statements provided to you at the time you provideinformation to us. The supply ofproducts or services will not be conditional upon your consent to thecollection, use, or disclosure of your personal information beyond thatrequired to fulfill legitimate purposes.

At any time, subject to legal restrictions,you may withdraw, verify or change your consent to our use of your personalinformation, or request us to delete it from our files. For example, if youhave previously consented to having your personal information used to includeyou in marketing campaigns, you may withdraw your consent from having yourpersonal information used for this purpose. You may also stop the delivery offuture advertising or marketing e-mails from us by clicking the unsubscribelink in the e-mail you receive. If you do not agree to our use of cookies orpixel tags at any time, you should set your browser settings accordingly. Ifyou disable the cookies or pixel tags that we use, this may impact or preventyour user experience while on our websites.


We do not seek to obtain, nor do we wish toreceive, personal information directly from minors; however, we cannot alwaysdetermine the age of persons who access and use our websites. If a minor (asdefined by applicable law) provides us with his or her data without parental orguardian consent, we encourage the parent or guardian to contact us to havethis information removed and to unsubscribe the minor from future Audi Canadamarketing communications.

How You Can Access or Correct Your Information

We are committed to ensuring that thepersonal information we hold for each individual is accurate, up-to-date andcomplete. You have the right to access your personal information in our filesand to update or remove that information as necessary, subject to any legal orcontractual restrictions and reasonable notice. To access your personalinformation, please contact us by e-mail or post at the numbers and addressprovided below. Please be sure to specify what information requires updating orremoval. Please note that requests for access to your personal information maybe refused to the extent permitted or required by law.

How to Contact Us

If you wish to change your consent to our useof your information, change your privacy preferences, or update yourinformation, or if you have any questions or concerns about our Privacy Policy,please click here
Or write to us at:
777 Bayly Street West
Ajax, ON, L1S 7G7
Attention: Privacy Officer